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Beckers Launches New Coatings Trend Collection

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Beckers Group launched this year’s global trend collection for consumer electronics and lifestyle appliances. The portfolio, called “The Search,” offers consumer brand companies an opportunity to extensively explore Beckers’ latest colors, innovative technologies, and special tactile effects. The samples are presented in three main themes – Connect, Reflect and Visualize – and illustrate trends for 2019-20. The Beckers design team presents the collection to customers during roadshows in early spring.
 
“For our customers in the trend-driven and fast-changing consumer electronics and lifestyle appliance industry, the look and feel of their products are key differentiators,” said Christian Vogel, president, Industrial Coatings. Beckers’ consumer finishes add significant value through creative and innovative surfaces.”
 
Added Global Design Manager Linda Snis: “Our new trend connection plays with contrasts: we connect different elements to deliver visionary coating trends for our customers to choose from.”
 


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